It’s only natural to ask people what they think of your ideas. After all, you can’t launch, create or do something of value if you’re not interested in the opinions of your intended audience.
Trouble is, the answer doesn’t always help.
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About Jon
View my profile on LinkedInJon has spent 25 years helping businesses, government and charities better understand their audiences, enabling them to make good decisions, produce great ideas, develop effective policies, and create compelling marketing communications. Jon is managing partner of consumer insight company Kindling.
His first research company, Rosenblatt, was acquired by the Cello Group in 2007. He lives in North London with his wife, four sons and a dog.
About Kindling
Kindling is an award-winning insight consultancy. We help our clients develop great ideas through a deeper understanding of behaviour and response.
Publishing blog
Hints, tips and advice for anyone bonkers enough to think about writing a book